Collection: VIVA LA B'IDA GIVING BACK

Why is it so important to give back to our community?

We at Viva La B’ida strongly believe in giving back and that it is imperative to find a cause with which we can enrich our communities back in Mexico and our community locally. By immersing ourselves in a community and surrounding ourselves with individuals who are dedicated to bettering the world, together we can gain a unique sense of purpose by serving others. Together we can make our world a better and happier place. Regardless of the amount we can contribute, the heart of the donor is what counts – that's you.

Viva La B’ida Toy Drive December 2020

Background:

 I, Jennifer Hernandez, the creator of Viva La B’ida, had a lifetime goal. As you may know, I grew up in rural Mexico, where opportunities are limited. Families cannot afford presents for their children. When I was 8 years old, a family from Mexico City came to my pueblo (small town) to hand out presents on Día de los Reyes Magos, January 6 (Epiphany). With tears in my eyes, grateful and filled with joy, that day I knew I had to do the same for other children as an adult. 2020 was the year I decided to act, through my small business and with your help, we were able to bring a small gift and smile to children who needed it the most. I couldn't think of anyone better to share this incredible journey and dream.

With your contribution:

We were able to purchase:

  • 230 Toys

  • 100 goodie bags

We delivered presents to the following 3 pueblos (Municipalities in Ixmiquilpan, Hidalgo):

  • Cantamaye

  • Ustheje

  • Puerto Dexthi

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